One person
About me
I’m Valeri Getsov, the person behind Valisimo. You will talk to me and work with me directly.

Valeri Getsov
A one-person Shopify studio from Ruse
I have been selling online since 2010, and I have written code professionally since 2017. I built and ran stores of my own, including BMWParts.bg and VTULKI.BG. Today I work on Shopify projects for merchants and agencies.
I have written store code and handled the orders those stores received. So I also consider how you will work with the catalogue, deliveries and apps once the project is complete.
Experience in development and online retail
Before taking on Shopify projects, I worked on web and mobile applications and ran my own stores. Below are both sides of that experience.
Development
Professional experience with web and mobile applications since 2017.
2017 – 2019
Front-end developer
Responsive websites for Austrian clients, built for phones and large screens.
2019 – 2020
Angular and Ionic developer
Five hybrid applications, four of them published on Google Play.
2021 – 2022
Full-stack developer
Angular for the interface; Node.js, Express and MongoDB for the server side. Integrations with external systems.
2022 – 2023
Hybrid application developer
Angular, Ionic and TypeScript, including my own tools for automating development work.
2023 – 2025
Technical project lead
Leading two product teams on projects: planning, architecture, code review and mentoring.
Retail
Online retail since 2010, SEO at a marketing agency, and three stores of my own, two of which I sold.
2010
Starting out in online retail
My first online sales. Later I built my first store on valisimo.com. The store closed long ago, but I kept the domain, and today it is the studio’s address.
2017
SEO specialist at a marketing agency
At Netpeak I worked on technical SEO audits, optimising client websites, keyword research and recommendations for changes, including work beyond the site itself.
2020 – 2024
My own car parts store
I built bmwparts.bg from scratch and was responsible for the structure, the product pages, SEO, the content and customer service. I later sold the store.
2021 – 2025
My own accessories store
At vtulki.bg I was responsible for product decisions, the user experience, SEO, B2B and B2C sales, suppliers and the day-to-day running. I later sold the store.
2025 – present
Valisimo
Shopify only. Store development, optimisation and CRO, an SEO subscription, maintenance and migration. Separately, I show the real BMWParts.bg project and the demonstration using Valisimo’s own archive.
What this means for your store
Changes to the Shopify theme
I have written code professionally since 2017 and can work beyond the ready-made settings in the theme editor.
Connecting couriers and systems
I have built API integrations with external systems. For a delivery integration, I check how customers choose an address or collection point and what happens to the order with each delivery method.
A written quote before the start
The quote describes the work included, how it will be checked and the price of additional work.
Experience as an online retailer
I have years of experience selling online. I know the day-to-day accounting work, the orders abandoned when customers choose a delivery method and the cost of ‘just one more app’.
Where I come from
I have been selling online since 2010. Before Valisimo, I built and ran stores of my own, including vtulki.bg and bmwparts.bg, which I later sold. I have worked with OpenCart and CloudCart and know the problems that can come up when moving away from them.
I have also been on the merchant’s side. I know the orders abandoned when customers choose a delivery method, the day-to-day accounting work and the hidden cost of ‘just one more app’.
What I can show
For BMWParts.bg, I transferred 180 products from CloudCart to Shopify, with 179 active in the store. I organised the catalogue into 114 collections by BMW generation and set up 408 redirected URLs. The project lets you compare the navigation and pages before and after migration.
You can look at the store live and compare the CloudCart and Shopify pages. Separately, I show a technical demonstration using my own archive of the old valisimo.com store.
See the real BMWParts.bg projectHow I work
I work only with Shopify. I do not take on WordPress, OpenCart or a platform I do not know well enough.
There is no account manager between you and the person writing the code. You retain access and the documentation, and the code is in your repository. If you decide to work with another specialist, they will not have to start from scratch.
For agencies, I can work under their name, join client conversations or take on a referred project directly. Before work begins, we agree communication, confidentiality and responsibilities.
See the terms for agenciesRecommendations from LinkedIn
What people I have worked with say
One recommendation is from a client and four are from people I worked with as a technical lead. You can read the originals on LinkedIn.
Working with Valeri and his team was a very positive experience — communication was quick and easy, the quality of work was high, and he showed a strong understanding of our needs.
I'm very satisfied with the final product and appreciate the team's efforts in delivering it. Even after the project was completed, Valeri remained engaged and ensured all our questions were answered, which I truly appreciated.
If you want your project done quickly and professionally, he is the right person for the job.
Konstantin PimpirevSenior Display & Paid Social Account Manager at ad agents Was my client I had the chance to work with Valeri on a web development project, and honestly, he was one of the best team leads I've worked with. He had a great balance of technical knowledge and leadership skills—always knew how to break down complex problems, guide the team in the right direction, and keep everyone on track.
What stood out to me was how approachable and supportive he was. Whether it was doing code reviews, helping debug something tricky, or just checking in to make sure everyone was doing okay.
He also had a great eye for clean, scalable architecture and was really good at communicating technical decisions. I learned a lot working with him, both in terms of writing better code and thinking more like a developer.
If you're looking for someone who can lead with both heart and skill, I'd absolutely recommend Valeri Getsov.
Daniel DanovSoftware Engineer | MEAN/MERN Stack | Frontend-Focused with Backend Expertise Was in a team I led I had the pleasure of working with Valeri Getsov on a project focused on building a web platform for buying and selling second-hand prom dresses. Valeri was our team lead, and from the very beginning, he created a supportive and friendly environment where everyone felt comfortable to share ideas and ask questions.
He has strong full-stack development skills, especially in the MEAN stack, and his experience leading teams really showed throughout the project. He helped us with planning, setting up the architecture, and building key features like the chat system and user activity tracking. Valeri also made sure the communication within the team was smooth and that we stayed in sync with each other's tasks and progress.
Valeri found a great balance between guiding us and giving us the freedom to grow. He encouraged us to think for ourselves, take initiative, and be part of the decision-making process. Working with him helped me grow not only as a developer but also as a team player.
I highly recommend Valeri as a skilled and thoughtful team leader. He's someone you definitely want to work with on any project.
Denitsa SlavkovaJunior Software Engineer Was in a team I led I had the privilege of working under Valeri on a web application project. As our team lead, Valeri demonstrated exceptional leadership, always providing clear direction while creating a collaborative and positive environment. His ability to balance technical insight with strong team management was impressive, ensuring we stayed on track and that each team member had the support they needed to successfully complete their tasks.
He was always open to discussing ideas, offering valuable guidance, and encouraging the team to reach its full potential. His decision-making was thoughtful, and he made sure to involve the team in key decisions, keeping everyone engaged and motivated.
In addition to his leadership abilities, Valeri maintained a calm and positive attitude under pressure, which helped keep the project moving smoothly, even during challenging moments. I highly recommend Valeri to any organization looking for a skilled and supportive leader who knows how to get things done while creating a positive, collaborative team environment.
Vasil LyubenovSoftware Developer | Next.js, React, Node.js, NestJS, PHP, MySQL Was in a team I led I had the privilege of working under Valeri Getsov leadership on the development of our project. He was the key in organizing our team, thoughtfully selecting candidates who complemented each other’s skills, and guiding us to successfully complete the project.
Valeri Getsov created a collaborative and friendly environment where everyone felt supported and motivated. They made the project goals and what was expected clear, so we knew what to work on. Throughout the project, his ability to make decisive and effective decisions proved crucial in ensuring timely delivery.
Valeri Getsov 's exceptional organizational skills, their talent for motivating the team, and their clear guidance at every stage were the key to our success. I highly recommend Valeri Getsov for any leadership role and I'm confident in their ability to inspire and lead teams to achieve great results.
Todor MladenovProcure to Pay Operations Was in a team I led
Frequently asked questions
Who is behind Valisimo?
My name is Valeri Getsov and I am from Ruse. I have been selling online since 2010, and I have worked professionally in web development since 2017. I built and ran two stores of my own, which I later sold. Valisimo is my own one-person studio.
When is an agency a better fit, and when is an independent specialist?
If the project needs a large team and several streams of work running at the same time, an agency is the better fit. If you prefer one person to know the store in detail and to be personally responsible for the work, that is the Valisimo model.
Do you have programming experience, or only Shopify?
I have more than six years of professional experience with Angular and TypeScript, as well as with Node.js and databases. I have led two product teams on projects. That lets me work on the code of a Shopify theme, not only on its settings.
What happens to my store if you are not available?
You retain access, the code is in your repository, and the documentation goes with the project. If I am not available, another specialist can carry on with the work.
Do you work with stores in other countries?
Yes. I work remotely and have experience with companies from Bulgaria, Austria, Israel and the United Kingdom. Communication is in English, and the delivery and payment setup is agreed for your market.
Let’s start with a conversation
30 minutes, free, no commitment.