Customers visit your store, but pages load slowly or ordering is difficult. I find the problems, make the agreed improvements and compare the results before and after. CRO focuses on the steps between a visit and an order.
Price
from €690
excluding VAT · speed €690 · optimisation for more orders €1,190
What is the difference between SEO, CRO and technical optimisation?
SEO helps the store be found in search engines. Technical optimisation makes the store faster. CRO looks for why current visitors do not get as far as an order. SEO work starts at €400 a month, speed optimisation is €690 and the CRO package €1,190. All amounts are quoted excluding VAT.
You get visits, but too few of them end in an order.
You have piled up a lot of apps and do not know which ones are still needed.
Scope
What’s included
Speed package: a performance audit to a fixed protocol
Image optimisation: format, sizes, lazy loading
An app audit and removal of unused scripts
Theme optimisation: critical CSS, font loading
A before and after report, on the same URLs and under the same conditions
CRO package: funnel analysis in GA4
CRO package: interaction heatmaps and session recordings
CRO package: an audit of the checkout process, from the basket to payment
CRO package: 5–8 prioritised hypotheses, with the first three implemented
One round of revisions
What’s not included
Changing the theme
Removing functionality you want to keep
Server changes: Shopify is a managed platform
A guarantee of any particular percentage of improvement
Advertising campaigns and budgets
How it works
1
Step 1
Find the problem
I look at the public version and judge whether optimisation can make a meaningful difference. If the problem lies elsewhere, I will tell you before we start.
2
Step 2
Baseline measurement
I record the URLs, device and network conditions, along with the date and tool version. I use the same conditions to measure the store again after the changes.
3
Step 3
The work
I optimise the images, scripts, theme and apps. In the CRO package I implement the three most important improvements from the analysis.
4
Step 4
Measuring again and reporting
I measure the same pages again under the same conditions. The report separates tool-based tests from real visitor data so you can see what each measurement shows.
Conditions
What I need from you
Collaborator access in Shopify
Read access to GA4
A list of the apps you need
What we check at handover
Before and after measurements to the same protocol, on the same URLs
A written report separating test measurements from real visitor data
A list of exclusions: apps and external scripts outside my control
Frequently asked questions
Is this CRO?
Yes. CRO is work on the store aimed at getting more of your current visitors as far as an order. I analyse where they drop off and improve the most important steps, instead of paying for more traffic first.
What is the difference between the speed package and the CRO package?
The speed package costs €690 excluding VAT and focuses on the images, scripts, theme and apps. The CRO package costs €1,190 excluding VAT and looks at why visitors do not get as far as an order. It includes data analysis, session recordings, a review of the checkout and implementing the three most important improvements.
Do you guarantee a faster Shopify store after the optimisation?
I do not promise a particular result or a minimum threshold. Before starting, I check whether there is enough room for improvement. After the work, you get a second measurement and a report on what has changed.
Why do you not promise a percentage increase in conversion from CRO?
Because orders depend not only on the site, but also on the product, the price, the traffic and the season. Without data and enough time to measure, any specific percentage would be a guess.
What goes into the report?
The results before and after, on the same URLs and under the same conditions, with the date and the version of the tool. Plus a list of what is outside my control: third-party apps, tracking tools and external scripts.
Will you remove apps I use?
Not without your agreement. I prepare a list of the apps and how each one affects loading speed, and you decide which stay. Functionality you want to keep is not removed, even when it slows the store down.
What access to the store do you need for optimisation?
I need collaborator access to Shopify and read-only access to GA4. Tell me which apps you use so I can preserve the features you need while working on speed and ordering.
How long does it take?
Two to four weeks, depending on the package. That includes analysis, changes and follow-up measurement. The before-and-after checks need the same conditions for the comparison to be useful.