Valisimo
Contact

Service

Online store optimisation: speed and CRO

Your Shopify store works, but it is slow or does not turn visits into orders. The second is called CRO: I measure to a fixed protocol, make changes and measure again.

Price
from €690
excluding VAT · speed €690 · optimisation for more orders €1,190
Timeline
2–4 weeks
Request a Shopify audit

In short

What is the difference between SEO, CRO and technical optimisation?

SEO helps the store be found in search engines. Technical optimisation makes the store faster. CRO looks for why current visitors do not get as far as an order. SEO work starts at €400 a month, speed optimisation is €690 and the CRO package €1,190. All amounts are quoted excluding VAT.

When a Shopify audit is needed first

Who it is for

  • The store loads slowly on a mobile device.
  • You get visits, but too few of them end in an order.
  • You have piled up a lot of apps and do not know which ones are still needed.

Scope

What’s included

  • Speed package: a performance audit to a fixed protocol
  • Image optimisation: format, sizes, lazy loading
  • An app audit and removal of unused scripts
  • Theme optimisation: critical CSS, font loading
  • A before and after report, on the same URLs and under the same conditions
  • CRO package: funnel analysis in GA4
  • CRO package: interaction heatmaps and session recordings
  • CRO package: an audit of the checkout process, from the basket to payment
  • CRO package: 5–8 prioritised hypotheses, with the first three implemented
  • One round of revisions

What’s not included

  • Changing the theme
  • Removing functionality you want to keep
  • Server changes: Shopify is a managed platform
  • A guarantee of any particular percentage of improvement
  • Advertising campaigns and budgets

How it works

  1. Step 1

    Checking it is worth doing

    I look at the public version and judge whether optimisation can make a meaningful difference. If the problem lies elsewhere, I will tell you before we start.

  2. Step 2

    Baseline measurement

    We agree which URLs, device and network conditions to use. We record the date and the version of the tool.

  3. Step 3

    The work

    I optimise the images, scripts, theme and apps. In the CRO package I implement the three most important improvements from the analysis.

  4. Step 4

    Measuring again and reporting

    I repeat the measurement on the same URLs and under the same conditions. You get a before and after comparison, with lab data and field data shown separately.

Conditions

What I need from you

  • Collaborator access in Shopify
  • Read access to GA4
  • A list of the apps you need

What we check at handover

  • Before and after measurements to the same protocol, on the same URLs
  • A written report that separates lab data from field data
  • A list of exclusions: apps and external scripts outside my control

Frequently asked questions

Is this CRO?

Yes. CRO is work on the store aimed at getting more of your current visitors as far as an order. I analyse where they drop off and improve the most important steps, instead of paying for more traffic first.

What is the difference between the speed package and the CRO package?

The speed package costs €690 excluding VAT and focuses on the images, scripts, theme and apps. The CRO package costs €1,190 excluding VAT and looks at why visitors do not get as far as an order. It includes data analysis, session recordings, a review of the checkout and implementing the three most important improvements.

Do you guarantee a faster Shopify store after the optimisation?

I do not promise a particular result or a minimum threshold. Before starting, I check whether there is enough room for improvement. After the work, you get a second measurement and a report on what has changed.

Why do you not promise a percentage increase in conversion from CRO?

Because orders depend not only on the site, but also on the product, the price, the traffic and the season. Without data and enough time to measure, any specific percentage would be a guess.

What goes into the report?

The results before and after, on the same URLs and under the same conditions, with the date and the version of the tool. Plus a list of what is outside my control: third-party apps, tracking tools and external scripts.

Will you remove apps I use?

Not without your agreement. I prepare a list of the apps and how each one affects loading speed, and you decide which stay. Functionality you want to keep is not removed, even when it slows the store down.

What access to the store do you need for optimisation?

I need collaborator access in Shopify, read access to GA4 and to know which apps matter to the business. That is what lets me compare the results under the same conditions.

How long does it take?

Two to four weeks, depending on the package. The time is set mainly by the baseline and the second measurement, which have to be taken under the same conditions, not by the changes themselves.

Other services

Let’s start with a conversation

30 minutes, free, no commitment.

Request a Shopify audit See pricing